If you want to have a successful business, you have to pay attention to customer feedback. In the case of eMarketing, that feedback can be fast and focused. Using Google Analytics, I discovered my eStore was attracting 50 or more readers a day, but most these potential customers were not buying books.
Following some astute reader feedback, I've now made sample pages available for each of the novels in my eStore:
Mistress of Molecules
First Stringers: or eyes that do not see
The Freshman Murders
The Hands of God
This way, my readers will not be buying a pig in a poke. We'll see if it works.
When Do You Need a Tool?
1 week ago