Saturday, April 11, 2009

Reader Feedback: Sample Pages

If you want to have a successful business, you have to pay attention to customer feedback. In the case of eMarketing, that feedback can be fast and focused. Using Google Analytics, I discovered my eStore was attracting 50 or more readers a day, but most these potential customers were not buying books.

Following some astute reader feedback, I've now made sample pages available for each of the novels in my eStore:

Mistress of Molecules

First Stringers: or eyes that do not see

The Freshman Murders

The Hands of God

This way, my readers will not be buying a pig in a poke. We'll see if it works.

Thursday, April 02, 2009

eNovel Store: First Month Report and Lesson

It's been about a month since I opened my eNovel store. After a snappy first two weeks, activity slowed to zero, and I thought nobody would ever buy another novel of mine, let alone put me over the tipping point where the novels would take off like Harry Potter.

I learned that worrying over day-to-day or week-to-week sales is a futile wasted of time. After one dry week, sales picked up again. If they stay at this level, I'll earn a small but welcome addition for my charities each year.

Will I be satisfied? I don't know, but at least I won't worry day-to-day. I've learned my lesson.

It's a worthwhile lesson for consultants in all phases of their business. By its nature, independent consulting is a highly variable business. As I wrote in The Secrets of Consulting, there are, theoretically, three states a consultant's business can be in: A: too much business; B: not enough business; and C:just the right amount of business. But no individual is ever in state C.

So stop worrying and do something about it. Me, I'm asking everyone I know to take a look at my book store.