A Code of Work Rules for Consultants

I frequently meet a consultant who is deeply troubled by the implications of the work of a consultant. What we do today may affect the lives of thousands or millions of people for many years to come.

Moreover, most of those people we affect won't have any way to relate a discomfort in their lives to what we are doing today.

They will, perhaps, sheepishly accept the explanation, "That's the way the computer must do it," or the even more insidious, "that's the way things are."

Some consultants I know, particularly those working in shops where nobody ever looks at anybody else's work, salve their conscience by sabotaging their client's information systems.

In many cases, it's difficult to tell whether this is intentional or unintentional. In other cases, there is no doubt.

Many programmers, analysts, and consultants have complained to me that their work holds no meaning for them. They don't know what is being done with the piece of design or specification they work on, or they know and don't approve.
Their response is to stay on the assignment, draw their fee, and badmouth their client at every safe opportunity.

I think it's time we stood up to be counted. We have an enormous responsibility to the people whose lives will be impacted by the organizations we work for.
If we don't believe in what our client is doing, or we don't understand it, then why are we working there? To draw a fat fee? Then what does that make us?

For some years now, I've been giving a set of principles to consultants who are seeking a new assignment, or are considering changing their present assignment because of such doubts.

In recent years, as the job market shrinks, the number of such doubters seems to be increasing so I thought that many professionals would like to see these principles written down:

1. I will not work for an organization whose goals are not consonant with my beliefs.

2. I will not work on projects whose goals I do not understand, or cannot agree with.

3. Before becoming part of a project, I must first obtain agreement on what percentage of my time I can (and must) spend on continuing professional development, and what resources will be provided me for that purpose.

4. I will not work under measurement schemes that pit one person's performance against another's. Rather, I will co-operate totally to help others in the project achieve their full potential, as I expect them to help me do.

5. I will not accept work without understanding what is to be done, and why. Nor will I pass work to others without their similar understanding.

6. All my work will always be open and available for critical comments (circumscribed, as appropriate, by security considerations). Furthermore, I will always stand ready to review the work of others in exchange for them returning the service to me.

7. As long as the above conditions are met, I will devote myself in the utmost to achieving the goals of my client and their project.

Over the years, I've found that people who ask these questions and set those conditions don't wind up in jobs that make them miserable. Sometimes, when they ask them honestly they leave their present position for something else that makes them happier, even at a lower fee scale.

Sometimes, a client manager is outraged at one of these conditions, which is a sure indication of trouble later, if not sooner.

Many of us lost souls need some guidance, and it might have been easier to have a set of principles when the job market wasn't so tight. But over the years, I've learned that consultants following these principles are more successful at landing good contracts–ones that make them richer and, more important, happier.

The Consultant's Money-Back Guarantee

On LinkIn, recently there was a question about what a client had to do to hire a consultant who wouldn't rip them off, just taking money for no measurable result. In my response to the question, I wrote:

I make this easy for my clients by two principles of my consulting business:

1. At the end of every consulting visit, I ask them to evaluate the worth of my contribution. If it's not worth more than they paid me, we either adjust what I'm doing or we terminate the relationship.

2. If they don't feel what I've done is worth what they've paid, they can have their money back, no questions asked. I make sure they know this up front--though I've never had to give back their money.

If a consultant doesn't give you both these things, don't hire them.

Why Give Their Money Back?

Pradeep Soundararajan wrote, in response:

While anything that any human does is a heuristic, why should a consultant want to give back the money for the client not happy with what the consultant influenced?

For instance, I go in as a Consultant to solve a problem. At the end I help the client understand that there is more investment he ought to do in order to ship the product. The client feels unhappy because he hired me thinking that I would help him ship the product with existing budget.

Maybe what I did is what other good consultants might have done, so should I return his money back because he feels disappointed?

Why? Because it's your job to satisfy the client. That's what they pay you for. If you buy a laptop from Apple or Dell or HP and when you try to use it, it doesn't work, don't you expect to get your money back? If you don't, would you ever buy a computer from Apple or Dell or HP again? So, one reason to offer a money-back guarantee is to develop future business with that client.

Another reason is to keep that client from spreading bad news about you to 16 other potential clients. (That's what people do when they feel they were cheated by a vendor. When they feel they got a good value, they tend to tell only three other people.)

The Steering Wheel and Brakes

For my consulting assignments, this guarantee acts like a combination of steering wheel and brakes. It guarantees that the client and I will pause periodically and see if we're going in the right direction. If we're not, we can use the steering wheel to change course, or in extreme cases, just apply the brakes and end the assignment.

Would you drive a car without a steering wheel and brakes? Then why would you want to take on a consulting assignment without them?

I guess maybe you wouldn't want them if all you wanted was a runaway car, one that somehow kept paying you as it careened away toward a fatal crash. If cash flow is the only reason someone is in the consulting business, I hope they hit that wall as soon as possible. People like that give my profession a bad name, and thereby hurt a great many ethical and effective consultants.

Don't get me wrong. I think money is a fine reason for being a consultant, but not if it's the only reason. I want to get paid for my work, but only if I'm actually helping people. I don't want to be a fraud.

What Is Value?

But perhaps the most important reason to offer this guarantee is to force them, and you, to think about what value means to each of you.

Pradeep goes on to say: I think such traps have to be cleared before a Consultant gets in by asking questions like, "What value means to you?" and "Can you think of things that you'd be disappointed to know at the end of this assignment?" and "Do you have insight about any kind of information that could cause you nightmares?"

Well, yes, of course you want to clear this up before you go in, but that's not always possible. People often don't know in advance what they want. They only know when they see it. Many of my clients ask for one thing when I come in, but through my consulting learn that they really wanted something else that was more valuable.

To take an extreme case, at one client, the man who invited me in to help with strategic planning learned that his alcoholism was tearing his own organization apart, and what he needed to do was fire himself and go into treatment. That wasn't what he asked for at the beginning of the assignment, but by the end, he knew that this result was far, far more valuable. I asked him if he wanted his money back (he was part owner of the company) and he said no. In fact, he wanted to pay me more--but I refused. I did my job (helping his company improve), and I earned my pay. That was enough for me.

What If Every Consultant Did This?

Pradeep then says:

Not every consultant would want to return back the money and that could be a good marketing stint or building credibility or a distinguishing factor but if every consultant does that ( which is not an easy thing ) then it might end up causing confusion of whom to pick.

Pradeep is right. It's not an easy thing. In fact, it's so unlikely that it's not worth worrying about.

But, if a lot of consultants used these principles, maybe there wouldn't be so many derogatory jokes about our profession of consulting.

Intelligence Isn't Enough

Pradeep then concludes:

An intelligent client picks an intelligent consultant and that's a heuristic, too.

Well, yes, that's certainly a heuristic, and a necessary one. But not by any means a sufficient one. Intelligence without ethics is like a biological weapon in the hands of a terrorist. Very powerful, to be sure, but you'd much rather not have it on your premises.